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Luxe Pack Monaco Panelists Confirmed

Speakers on Marc Rosen’s panel delve into packaging that appeals to online shoppers.

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By: Jamie Matusow

Editor-in-Chief

On Thursday October 25th at 2:30pm, at Luxe Pack Monaco, international packaging designer Marc Rosen, designer/president, Marc Rosen Associates, will present his latest panel discussion: “Curb Appeal: Creating products/packaging that are eye-catching for impulse purchasing, online.”

Whether for masstige or luxury, creating products and packaging that will “speak to you” online is in many ways more difficult than creating for the in-store environment where the consumer can hold the package in her hand and sample the product for instant gratification. An international group of industry experts will offer attendees some insight on what to keep in mind when developing products and packaging for sale online as well as on shelf.

Confirmed speakers include: Dominic Burke, creative director, Webb DeVlam; Barbara LePortz, CEO, Fragrance Intelligence; Paul McLaughlin, vice president of creative, Elizabeth Arden; and Joanna Norman, founding director, Pandora Ltd.

More info: stagging_bp.rodpub.com

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